The Asian Football Confederation (AFC) announced today that it has entered into a commercial rights agreement with Beijing Shinai Sports Media Technology Co. Ltd (“Shinai”) in respect of certain media and sponsorship rights in China PR.
The AFC recently terminated a similar commercial arrangement with Super Sports Media Inc. Under this original agreement, Shinai was a key licensee of rights and therefore the new arrangement directly between the AFC and Shinai will provide continuity to local football fans in terms of their viewing experience as well as commercial partners within China PR.
Shinai will provide content of all AFC competitions – including on the popular iQiyi Sports platform – until the end of the 2021-2024 rights cycle. These competitions include the AFC club competitions in the 2023/24 and 2024/25 seasons, the AFC U23 Asian Cup™ in 2024 and the Continent’s flagship tournament the AFC Asian Cup Qatar 2023™.
This commercial deal will be managed by Football Marketing Asia Limited, the exclusive commercial partner for the AFC’s competitions in 2021-2024 and 2025-2028. The partnership includes a comprehensive set of rights to be exploited in the China PR market.
About the AFC The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations. The AFC organises the AFC Asian Cup™ and the AFC Women’s Asian Cup™, which are the flagship Continental national team competitions, while the AFC Champions League™ is the premier competition for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.
About Football Marketing Asia Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028 (excluding (i) Japan in the case of media and certain sponsorship rights; and (ii) MENA in the case of media rights). FMA is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China PR. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.